Perhaps one of the most important keys for coaches to understand is that motivation actually starts within them. Athletes will believe everything their coaches say. A coach with an extrinsic motivation that focuses on taking athletes to the next level will produce athletes motivated by rewards. An intrinsically motivated coach who recognizes their vocation to positively influence the lives of athletes will help them recognize that sports are more than victories and defeats.
Wayne Goldsmith is a professional, performance-focused coach with more than 25 years of experience working with some of the world's leading athletes, coaches and teams. He has a degree in Sports Coaching (with honors) and a master's degree in Exercise Psychology (26%), a graduate in Exercise Psychology and former professor of Sports Training and Sports and Exercise Sciences at Leeds Metropolitan University. For example, if a coach's original motivation focuses on participation and it's a team of athletes motivated by performance (let's say they all have the same philosophy), do you think the coach can adjust his motivation appropriately if he wants to and still be effective, or if it would be better to find a program that suits his motivation, as you indicated in the video? It's in the nature of coaches to replicate what works for others in their profession, and the same can apply to the coach's intrinsic motivation. The idea of training athletes to operate from intrinsic motivation is not as natural as training them using extrinsic motivation.