What is included in a coaching package?

A coaching package offers more value to a coaching client. For example, you can include advice via email or Voxer, access to a resource library, access to additional training, or even logging emails and calls. This helps your client get the most out of the coaching experience. The first and most important thing you should do to start selling your personal coaching packages is to lose the shame of selling yourself.

It's difficult to set the price of a package unless you're clear about what it includes and the value it offers to your customer. All personal coaching packages include sessions that help you maximize your progress, as well as email support. It usually takes 1 to 3 clients to determine what you should include in your training package to help them in the best possible way. It's important to decide on these things to demonstrate how much value you're actually giving it during the coaching relationship.

Bonuses are often elements of your training package that aren't necessarily necessary for your customers to get where they are and achieve the desired result, but they are a valuable addition to your package. With your system installed, you can reduce the number of calls you offer during your 3-month training package (because you already know your customer base perfectly). However, sharing regular content about your work as a coach is a great way to create visibility for your services. If you're new or don't have any testimonials yet, you can skip this part of the coaching package template, but be careful to start collecting client stories when possible to start building your authority.

Use the examples shared in this chapter as a guide and work with the training package template elements shared in the previous chapter to start designing your own. I would recommend Lisa's training to anyone who wants to improve their current situation, define their goals or change their perspective. The individual personal counseling packages are structured in durations of 10, 6 and 3 months, allowing you to choose the option that best suits your objectives. When I first sold a training package and wanted to find out how much I wanted to charge, I did the math.

You are the most important asset in your business and, over time, developing a personal brand for you as a coach will increase the demand for your services.